Case Study: Winery

At a winery in Olney, Md., the atmosphere is all about enjoying good wine, and making it fun. Customers can enjoy making their own wine with imported grapes from the most renowned grape-growing regions of the world. Unfortunately though, at a bar where ambient lighting is key, owners grappled with setting the mood for their customers.

“We had the most difficult time trying to adjust the lighting where we wanted it,” said the winery owner. “The old lighting made the fixtures too hot to touch, so we couldn’t rearrange the lighting with the lights on, making it a big hassle since we continuously needed to turn the lights on and off.”

The owner was frustrated with his lack of lighting control. Track lights using halogen lamps lined the walls to highlight the multitude of wines the winery offered. The halogens shined light in every other direction instead of just the wine, though.

By replacing the halogen lamps with LED lamps, the winery now has better lighting. There are no more spotlights creating bubbles around the wine racks, and each lamp on every track can be adjusted easily.

Bethesda Systems’ sales people Tracy Lowe and Andy Cabrera were able to implement lighting design for the winery owner immediately after installing the new LEDs into the track lights.

“I used to receive complaints from customers about how poor my lighting was. Since the retrofit, I’ve received praise for the upgrade,” said the winery owner. “Tracy and I took a look at the place from outside. It looks completely different—much more sophisticated.”

New lighting dimmers for their track lighting will provide ambient lighting for nighttime wine-tastings, and help the winery to save more money from lighting settings during the warmer seasons.

Opening in September 2012, the winery was not able to experience summertime wining.

After learning how much energy the previous lighting used, the owner was scared to find out what the operating costs would become once it became warmer out.

“Before we replaced their bulbs with the LEDs, I took a measurement of how much energy was being used to power one of the circuits,” explained Bethesda Systems electrician Chris Adams. “Before, it was eating 1,800 watts. With the LEDs in, it’s only consuming 300 watts.”

Over the summertime, the wall-sized glass windows will bring in optimal sunlight, meaning even more heat. New LEDs will lower energy bills for the winery because less heat will be given off from inefficient lighting. Since less heat will be emitted, HVAC costs will go down, consistently saving the winery at least $1,100 per year on energy and maintenance costs.

Case Study: Winery