Case Grand Opening Debuts with Bethesda Systems Integration

Bethesda Systems celebrated yet another stellar integration project with the Case Design/Remodeling group.

Bethesda Systems project manager Lynn Hopffgarten and the Case team celebrated the grand opening of their newly remodeled and upgraded design showroom, located in Bethesda this past weekend on Saturday afternoon.

Case is the largest and most respected full-service home improvement company in the nation. With a strong demand from other industry professionals, Case began franchising in 1997 and today is the only franchisor of remodeling services in the US. Serving 120 territories through their network of locally owned and operated franchisees and with over 100,000 clients nationwide.

The grand opening featured a ribbon-cutting ceremony in which Bill Millholland, Case Director of Sales, and an attendee snipped the ribbon, kicking off the event. Before the ceremony, Case held a consumer seminar that highlighted various kitchen and bathroom remodeling ideas and projects.

“It was a big hit, people just kept coming!” said Millholland. “Thanks to the added technology Bethesda Systems integrated, I held a second seminar for an additional group utilizing our new Apple TV to stream the presentation wirelessly from my Macbook.”

The showroom now features three new Apple TV and PC compatible screens to display product and project application information for customer review, Control4 lighting control that allows customers to demo custom lighting scenarios, and a Sonos ZP-120 along with six additional speakers allowing background music to be played throughout the studio.

In the two adjoining conference rooms connected to the main design center are Lutron RadioRA2 lighting controls. For lighting, several Juno WarmDim fixtures were installed as well as LED replacements for both conference rooms.

In addition, Bethesda Systems also locked down an efficient wireless network in order to make streaming to design studio devices seamless, and letting sales people work with clients remotely.

Both the seminar and the grand opening brought in over 60 attendees, not including Case members and Bethesda Systems.

“There was a great turnout. The event went great. Their new design center now reflects everything the Case team is capable of doing—whether it is A/V and energy efficient lighting, or new kitchen remodeling,” said Hopffgarten. “They’ve really got it all now, and the Bethesda Systems team is happy to be a part of that.”